Effective date: September 30 2024
Introduction
Adaptive Search FZ-LLC (the “Company”, “we”, “us”, “our”) provides this Privacy Notice (the “Notice”) to describe how we collect, use, protect, and share your personal information. This Notice reflects our commitment to ensuring privacy and compliance with applicable U.S. and international laws.
In this Notice, personal information refers to any information that identifies you or is linked to you.
The Personal Information We Collect and How We Use It
Personal Information You Provide Directly to Us
When you contact us, we collect personal information, including:
- Name
- Phone number
- The content of your message
This information is used to respond to your inquiries.
If you exercise your privacy rights (such as opting out or requesting deletion or correction), we collect relevant personal information to fulfill your request.
Personal Information We Collect Automatically
When you visit our site, we automatically collect:
- Internet Protocol (IP) address (anonymized when shared with business partners)
- Browser type and settings
- Device information
- Cookies, pixels, and other tracking technologies
This information is used to enhance your experience and for analytics purposes.
Personal Information We Collect from Third Parties
We may collect information from:
- Referral websites: Information such as the URL or referral link from the site you visited before ours.
- Social media platforms: User identifiers may be shared, but they are not personally identifiable unless linked by the platform.
- Advertisers: Advertisers may provide aggregated insights or demographic data.
We do not process sensitive personal information, such as health, race, religion, or political affiliation, from third parties.
How and Why We Share Your Personal Information
We share personal data with third parties, including service providers, for the following purposes:
- Deliver content and advertising
- Share aggregated information with advertisers
- Comply with legal obligations
- Perform analytics via tools like Google Analytics
Your Privacy Rights
Rights Under CCPA and CPRA
If you are a California consumer, you have the following rights:
- Right to Know: Request disclosure of categories of personal information collected and shared.
- Right to Delete: Request deletion of your personal information.
- Right to Correct: Request correction of inaccurate personal information.
- Right to Opt-Out: Opt-out of the sale or sharing of your personal information.
- No Discrimination: You will not face discrimination for exercising your rights.
To exercise your rights, email us at privacy@insightsaccess.com. We will verify your identity before processing requests.
Additional State Privacy Rights (Virginia, Colorado, Texas, etc.)
Residents of certain states have additional rights:
- Right to Confirm Processing: Confirm if we process your personal information.
- Right to Correct and Delete: Correct or delete your personal information.
- Right to Access Data: Obtain a copy of your personal data.
- Right to Opt-Out of Targeted Ads: Opt-out of targeted advertising and data sales.
For state-specific requests, email privacy@insightsaccess.com.
Universal Opt-Out Signals
We honor browser-based Global Privacy Control (GPC) signals where required by law, allowing users to opt out of targeted advertising and data sharing via browser settings.
Do Not Track
We do not respond to Do Not Track (DNT) signals unless they meet the requirements of universal opt-out signals in applicable jurisdictions, or where required by law.
Cookies and Other Trackers
Our website uses cookies and similar tracking technologies, including pixels and web beacons (collectively, “Trackers”), to collect information. Cookies are small text files stored on your device to remember information about you, such as your preferences or login information.
Types of Trackers We Use
We use several types of Trackers, including:
- Essential Cookies: Necessary for the site to function, including basic security and performance features.
- Performance and Analytics Cookies: Used to track site performance and measure traffic, so we can enhance your experience.
- Functional Cookies: Enable enhanced website functionality and personalization, such as remembering your preferences.
- Advertising and Targeting Cookies: These cookies are used to deliver ads that are more relevant to you and your interests. We may share this data with third parties, such as our advertising partners.
How We Use Trackers
We use Trackers to:
- Store user preferences and session information
- Monitor site traffic and analyze usage patterns
- Display personalized ads based on your behavior and preferences
Managing Cookies and Trackers
You have control over the use of cookies and other Trackers. You can set your browser to block or alert you about cookies, but this may affect the functionality of the site. To manage cookies on your device, you can visit www.allaboutcookies.org for more information.
Additionally, you can adjust your privacy settings in your browser to control cookies, including enabling Do Not Track signals where applicable.
Tracking Technologies in Emails
We may use web beacons or pixel tracking in email communications to help measure engagement, such as open rates and click-through rates. This helps us improve the content we send to you.
Google Ads and Data Collection
In compliance with Google Ads requirements, we use cookies and trackers for personalized advertising only with user consent. Google Analytics helps us analyze website performance, and users can opt out of Google Analytics tracking by using the Google Analytics Opt-Out Browser Add-on.
Children’s Privacy
We do not knowingly collect personal data from children under 13, or as required by law, children under 16. If you believe we have collected data from a child, contact us at privacy@adaptivesearch.com.
How We Protect Your Personal Information
We employ technical and organizational measures to safeguard your personal information, including:
- Limiting the amount of data we collect
- Using secure connection technologies
- Conducting regular security assessments
- Providing information security awareness training to employees
How Long We Keep Your Personal Information
- IP Addresses: Retained for no more than 5 years.
- Browser and Device Information: Kept for up to 5 years.
- Cookies: Stored for up to 3 months.
- Aggregated data that can no longer be linked to an individual is retained longer.
International Transfer of Personal Data
Our technology infrastructure is primarily in the United States. If you are located outside the U.S., please be aware that your personal data may be transferred to the U.S. or other countries with different data protection laws.
For users in the EU, EEA, and UK, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs), when transferring personal data internationally.
You can contact our European representative at:
Rickert Rechtsanwaltsgesellschaft mbH
– Adaptive Search FZ-LLC –
Colmantstraße 15,
53115 Bonn, Germany
Email: art-27-rep-2-24@rickert.law
Changes to This Notice
We may periodically update this Notice to reflect changes in our data practices or legal obligations. Any significant changes will be communicated to you.
Contact Information
If you have any questions or wish to exercise your rights, please contact us at privacy@insightsaccess.com.